About Us

Welcome to Elora By Lenore! I’m Lenore, mum to Elora, lifelong stitcher, and the hands behind everything you see here. I left my busy teaching career to spend more time with my girl. After she was born I had terrible postpartum anxiety and leaving her felt impossible! So I started up a small Instagram page and sold some custom embroidered pieces to help support us.

I was blown away by the love of my pieces, constantly selling out and stitching late into the night to fulfill all of the orders.

I started my DIY embroidery kits as a way to blend my two passions: teaching and embroidery. It means I get to share what I love and help others learn the craft too, step by step.

I am always thinking of new ideas to poor into this business and I’m working so hard everyday to keep it growing. Thank you for supporting my little (or maybe big!) dream. Every order genuinely means the world to us!

Lenore & Elora xo